Tips on Launching a Viral Marketing Campaign

by | Sep 5, 2014 | Business software

The owning and operating of a small business can be a very complex and stressful process that can have obvious benefits. The only way a new small business can get the attention that they need to get off of the ground is by advertising and marketing in an effective way. Many of the traditional forms of advertising, such as newspapers or phonebooks, are highly ineffective in these days due to the internet and other technologically advanced forms of media. One of the best ways to advertise your business in by putting videos or other forms of media about your business on the internet in hopes it will go viral. You should be able to find a Viral Marketing Book or website that can give you advice on how to go about accomplishing this goal. Here are a few tips that you can use when trying to make your video or media about your business go viral.

Stay Simple

One of the first things that you need to remember when trying to go viral is that the simpler the media is, the more success you can have. Trying to produce a marketing piece that is too complicated will be to in depth for you and will not garner the response that you are looking for. You need to be direct and to the point so your audience will not get bored.

Planning is Essential

Another very important thing that you need to do before production begins is to plan every detail of the piece in detail so there is minimal downtime. You need to sit down and come up with a few ideas about the media that you will produce and then bounce them off of your staff or family. The more feedback that you can get from others around you , the better off you will be in the long run.

Make it Relevant

You need to also consider how relevant the content that you have in your piece is because this can make or break the success that you have with it. The last thing you want is a piece that bounces around from subject to subject without getting your point across. You need to make sure that you have a main idea in your piece and that you drive it home so the customers leaves with more information about what your business does.


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